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Here’s How to Establish Your Remote Startup


  • If you’re looking to start a new business, going remote could be the best option.
  • In addition to access to a larger talent pool, remote working can also lead to increased productivity and a high level of job satisfaction, resulting in a more motivated workforce.
  • In this guide, you’ll discover the steps you need to take to establish a successful remote business, with tips on how to manage your remote workforce.

In the modern world, technology and culture have made remote work more popular than ever. The last few years saw a major rise in the number of remote working opportunities, largely as a result of the global pandemic. Even after the pandemic has subsided, however, the demand for remote work is still high. Many companies have also realized that by hiring a remote workforce they can find the best talent from all over the world.

In addition to having access to a larger talent pool, remote working can also lead to increased productivity and a high level of job satisfaction, resulting in a more motivated workforce. Because of the benefits that remote work can provide, many businesses in 2022 are looking to go fully remote, saving overhead costs and finding the best talent.

If you’re looking to start a new business, going remote could be the best option. However, there are some challenges involved in setting up remote businesses that aren’t as prominent for traditional companies. In this guide, you’ll find out how to establish a successful remote business, with tips on how to manage your remote workforce and the steps you need to take.

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Establishing an Online Presence

Traditional companies can often get away with a small online presence, but most remote businesses will need to be more active online. This is how most of your clients will find you, as well as your potential employees, so you need to ensure you have a well-made website that’s easy to find. Choosing a good domain name will help your business succeed and is the first step to establishing an online presence.

Be sure to select a domain ending that makes sense. Dot com domains were previously the most popular, but other options are growing in popularity due to having more availability. Dot io domains in particular are very popular with tech companies and start-ups, and it’s a quick and simple way to signal the site visitors what your business is about. Each business that needs to be original, have a simple, but secure extension can register an .io domain. 

Aside from having a well-designed website with a clear domain name, you’ll also want to ensure that your site ranks highly in keywords associated with your business. You don’t have to spend a lot on SEO, but it’s important that your website can be found by people searching for common queries relating to your business. For example, if your business is a remote recruiting agency, you’d have articles and information on how to find work. This will allow you to target specific keywords that people use in search engines, ensuring your site appears on the results pages.

If you have a larger budget, you can also look into online advertising, with Google Ads being a common choice. This will help your website appear first in the search results, although it can be expensive as you’ll pay for each person who clicks on your link. Provided your website is good at converting traffic into leads, it can be a worthwhile investment.

Remote Working Guidelines and Policies

It’s always important to have clear guidelines and policies for remote working because they will serve as a resource for employees who won’t necessarily have someone they can ask. It is critical to personalize policies to your company and iterate on them to create policies that genuinely work. These should make sense and be easy to implement, while also being tailored to the specific situation of your business.

It can also make sense to educate your employees on the best practices for remote working. This is especially important for those who are new to working from home. Establishing a workplace culture is harder in a remote business, but it can be done by establishing those guidelines and providing the right training.

Regular Meetings

Meetings can sometimes feel like a time sink, but if they’re regularly scheduled and productive, they can be a real help for remote businesses. It gives everyone a chance to interact with each other regularly while also providing important updates and clear communication. As well as holding meetings at regular intervals, they can be used before and after big projects as a way to report on progress.

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